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Live betting takes sports betting to a whole new level by allowing you to place bets while the match is ongoing. Instead of relying on pre-analyzed odds, you can follow the match’s pace and take advantage of momentum in real-time. This makes every second count – a quick shot on goal, an unexpected substitution, or a booking can quickly change the dynamics of the game.
Here, we’ll cover the most effective strategies for live betting, how to apply them at Bethard, and which markets they work best for.
There are two ways to bet on a match: the first is to predict the outcome before it starts. The second is to place bets during the match. When it comes to live betting, there are certain aspects to consider, such as odds adjustments, match pace, and momentum.
Key differences between live betting and pre-match betting:
- Time of Bet:
Pre-match – The bet is placed before the match begins.
Live betting – The bet is placed during the ongoing match.
- Constantly Changing Odds:
Pre-match – Fixed odds.
Live betting – Odds can change dramatically depending on events in the match.
- Game Strategy:
Pre-match – Decisions are made in advance before the game starts.
Live betting – Decisions must be made quickly as the game progresses.
- Strategy and Analysis:
Pre-match – Bets are based on pre-game analysis and statistics.
Live betting – Bets are influenced by real-time data and game events.
- Betting Markets:
Pre-match – Common outcomes such as match winner or total points.
Live betting – Specific outcomes such as next goal scorer or next corner.
When betting live, you are right in the action, ready to react to every twist and turn. To increase your chances of success, you need a well-planned strategy to optimize your live bets.
Four common strategies in live betting:
- Single Bet – Focus on individual matches and specific odds.
- Combination Bet – Combine multiple bets to create higher odds.
- Cash Out – The option to secure a profit before the bet is settled.
- Over/Under Bet – Predict whether a match will have more or fewer goals than a set threshold.
Single bets are among the most common bets placed during live betting. For example, you might bet on who will score the next goal or which team will win the next corner. This strategy is often ideal for beginners, as it involves focusing on a single market, making it easier to follow the game and make quick decisions without needing deep analysis.
If you’re looking for better odds, you can combine multiple live bets into a combination bet. A common example is betting both on the home team to win and on one of their players to score at least one goal.
Keep in mind that while combination bets can offer better odds, they also come with a higher risk, as all bets must win for you to receive a payout.
This type of bet involves predicting whether a match will have more or fewer goals than a certain threshold. The most common version uses an Asian line, where the total is set to, for example, over/under X.5 goals. This ensures that the bet is always settled as a win or loss, without a draw.
Example:
- The match ends 2-1 → You win (3 total goals).
- The match ends 1-1 → You lose (2 total goals).
Cash Out allows you to settle your bet early and secure a profit or a portion of your stake before the match ends. This can be an effective strategy to avoid a potential loss, for instance, if the team you bet on is leading but starts to struggle late in the game.
Example:
- You have bet on Real Madrid to beat Barcelona. Real leads 1-0 in the 75th minute, but Barcelona starts to dominate. You can use Cash Out to secure part of your winnings before the match ends.
In some sports, such as tennis or motorsport, keeping track of individual performances may be enough. However, in major leagues with vast betting markets, it can be overwhelming to know what to bet on. Certain markets are more popular in live betting, including:
- Next Goal: Which team will score the next goal?
- Next Goal Scorer: Which player will score the next goal?
- Next Corner: Which team will get the next corner?
- Next Yellow Card: Which team will receive the next booking?
- Outright Winner: Which team will win the match or the entire league?
At Bethard, we offer a wide range of live betting markets. Check out our sportsbook to see the available sports. We provide exciting odds on the biggest matches, including the Champions League, NBA, Grand Slam tournaments, and the HockeyAllsvenskan.
Popular Live Bets at Bethard:
- Match Result
- Total Goals
- 3-Way Handicap
- Goals in First Half
- Halftime Result
- Both Teams to Score
Opening an account at Bethard takes just a moment with BankID:
1. Click the green PLAY HERE button.
2. Open your BankID app and scan the QR code.
3. Deposit funds using Swish or Trustly to start playing.
4. Navigate to the Live Odds section to place your bet.
Live betting allows you to place bets while the match is ongoing. The odds are continuously updated as the dynamics of the match change.
Some of the most popular markets include over/under bets, match winner, first-half or second-half goal scorer, and halftime/fulltime results.
Yes, we offer a sports bonus for new players, which you can use for both regular online betting and live betting. More information about bonuses and terms can be found here.